DP WEB3INVEST Book a call

Go-to-market consulting for crypto protocols

A protocol is code. A network is people.

DP WEB3 INVEST helps crypto protocols turn a working product into a growing network: a position the market remembers, users who stay, and partners who build on it.

Book a 30-minute intro call What we do

30 minutes · No commitment

Worked with since 2024

(01) Services

What we do

Three levers decide whether a protocol becomes a network. We find the one holding you back, fix it first, and keep the other two in view.

  1. 01

    Positioning & narrative

    Be the obvious choice in your category.

    We find the sentence your market will repeat: who you’re for, why now, why you. Then we turn it into messaging your team, your site and your launch all use, so every channel tells the same story.

    • Positioning and messaging
    • Competitive landscape
    • Launch and announcement narrative
    • Website, deck and investor materials

  2. 02

    Growth & distribution

    Users who arrive, and stay.

    Acquisition judged on retention, not on wallets connected. We design the campaigns, quests and incentives, and set up the handful of metrics that show what compounds and what burns tokens.

    • Acquisition strategy and channel mix
    • Quest and incentive campaigns
    • Activation and retention loops
    • Metrics that matter

  3. 03

    Ecosystem & partnerships

    An ecosystem that compounds.

    Integrations, partners and communities that make your protocol more useful every month. We build the pipeline, run the conversations and open new markets, France and Europe included.

    • Partner and integration pipeline
    • Business development playbook
    • Community and event programs
    • Expansion into France and Europe

Not sure which lever is holding you back? That’s what the intro call is for.

Book a 30-minute intro call

(02) Approach

How we work

Every engagement follows the same four beats, from the first call to the handover.

  1. 01

    Diagnose

    Interviews, data and a hard look at your market. You get an honest read of where you stand and what’s in the way.

  2. 02

    Design

    A go-to-market plan with priorities, owners and numbers. Short enough to use, specific enough to act on.

  3. 03

    Execute

    We run it with your team, week by week: campaigns, partners, content, launches.

  4. 04

    Compound

    We measure, cut what doesn’t work and double down on what does. Then we hand your team a machine it can run.

(03) Experience

Selected work

Since 2024, our founder has worked inside crypto teams, at Layer3 and ZetaChain, and advised projects such as ZNS Connect on the same problems we now solve for clients.

Consumer crypto · 2024–2026

Layer3

Paul led Builder, Layer3’s infrastructure for crypto growth, and co-built Arena, a live trading competition inside Telegram, working across growth, product and sales.

Layer3 @layer3xyz

Most tools help you shout louder.

Layer3 helps you grow smarter.

Our Builder was designed for teams tired of wasting time and tokens on users who never come back. Now, it’s better than ever.

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Layer3 @layer3xyz

The Layer3 Builder is the infrastructure for crypto growth: verifiable actions, real rewards, and audiences you own.

Airdrops created awareness. Awareness didn’t create adoption.
Time to build compounding growth.

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Layer3 @layer3xyz

Introducing Arena.

A live trading competition inside Telegram. […]

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Layer 1 ecosystem · ZetaChain France

ZetaChain

Led ZetaChain France: developer events and community in the French market, from the ZetaChain booth at ETHGlobal Paris to the PRAGMA student hackathon at Télécom Paris.

Members of the ZetaChain France community holding ZetaChain T-shirts at the foot of the Eiffel Tower
ZetaChain France meetup at the Eiffel Tower
Paul Dupont, in a ZetaChain T-shirt, talking with a small group at Télécom Paris
ZetaChain France at Télécom Paris
The ZetaChain booth at ETHGlobal Paris, with a banner reading “Deploy Once, Access All Chains” and branded caps and T-shirts on the table
The ZetaChain booth at ETHGlobal Paris
ZetaChain @ZetaChain

🇫🇷 Bonjour, @ZetaChain_FR! The world tour goes on!

Next stop, 🇯🇵 Tokyo with @ZetaChainJP, December 9th

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ZetaChain @ZetaChain

We’re grateful to have met the largest student blockchain network @KRYPTOSPHERE_ at ETHGlobal Paris because we’re coming back and sponsoring a ZetaChain Hackathon in December!

We’re excited to meet the next generation of 200+ student developers, and we welcome the broader…

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ZetaChain français @ZetaChain_Frnch

Venez discuter interopérabilité des blockchains à Télécom Paris toute la journée !

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Client · Investor narrative

ZNS Connect

Worked with ZNS Connect on its fundraising narrative and investor materials, and represented the project in meetings with venture funds at Paris Blockchain Week.

Paul Dupont in front of the Paris Blockchain Week sponsor wall
Representing ZNS Connect at Paris Blockchain Week
Paul Dupont at a ZetaChain France event at Télécom Paris

An operator, not an observer.

Founder

Paul Dupont

Paul works where crypto meets AI. He led Builder at Layer3 and ZetaChain France, and started out in consulting and public policy.

(04) Contact

Let’s talk go-to-market.

Thirty minutes on your protocol, your market and what’s blocking growth. You leave with an honest outside read, and if there’s a fit, a proposal follows.

Prefer email? contact@dpweb3invest.com

30 min · Intro call

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(05) FAQ

Questions

Despite the name, do you manage money or give investment advice?

No. DP WEB3 INVEST is a strategy and go-to-market consultancy. We don’t manage funds, give investment advice or provide any crypto-asset services.

Who do you work with?

Companies only: teams building crypto protocols and onchain products, before launch and long after it. The common thread: a product that works and deserves a bigger network.

How does an engagement start?

With a 30-minute intro call. If we’re a good match, we scope a first project around one clear objective, and build from there.

What does a first project look like?

One clear objective: positioning before a launch, a growth plan and its first campaigns, or a partner pipeline. We diagnose, write the plan with you, then help you run it.

How do you price engagements?

Our standard consulting rate is USD 1,000 per day. We offer preferential rates for longer engagements with an agreed scope and time commitment. Deliverables, timing and fees are agreed before work begins.

Do you consider equity arrangements?

For selected long-term partnerships, we’re open to a combination of cash fees and equity. These arrangements are considered case by case, based on the team, project and our role.

Where are you based?

In France. We work remotely with teams everywhere, in English or French.