DP WEB3 INVEST Book a call

Go-to-market consulting for crypto protocols

A protocol is code. A network is people.

DP WEB3 INVEST is a go-to-market boutique for crypto protocols. We turn working technology into a network: a story the market remembers, users who stay, partners who build with you.

Book a 30-minute intro call What we do

Worked with since 2024

(01) Services

What we do

Three levers decide whether a protocol becomes a network. We work on the one holding you back, and keep the other two in view.

  1. 01

    Positioning & narrative

    Be the obvious choice in your category.

    We find the sentence your market will repeat: who you’re for, why now and why you over everyone else. Then we turn it into messaging your team, your site and your launch can all use.

    • Positioning and messaging
    • Competitive landscape
    • Launch and announcement narrative
    • Website and deck copy

  2. 02

    Growth & distribution

    Users who arrive, and stay.

    Onchain acquisition judged on retention, not on wallets connected. We design the campaigns, incentives and funnels, and set up the few metrics that tell you what’s working.

    • Acquisition strategy and channel mix
    • Quest and incentive campaigns
    • Activation and retention loops
    • Metrics that matter

  3. 03

    Ecosystem & partnerships

    An ecosystem that compounds.

    Integrations, partners and communities that make your protocol more useful every month. We build the pipeline, run the conversations and open new regions, France and Europe included.

    • Partner and integration pipeline
    • Business development playbook
    • Community programs
    • Expansion into France and Europe

(02) Approach

How we work

Every engagement follows the same four beats, from the first call to the handover.

  1. 01

    Diagnose

    Interviews, data and a hard look at your market. You get an honest read of where you stand and what’s in the way.

  2. 02

    Design

    A go-to-market plan with priorities, owners and numbers. Short enough to use, specific enough to act on.

  3. 03

    Execute

    We run it with your team, week by week: campaigns, partners, content, launches.

  4. 04

    Compound

    Measure, cut what doesn’t work, double down on what does. Then hand over a machine your team can run.

(03) Experience

Selected work

Since 2024, our founder has built products inside crypto teams and advised projects on the very problems we now help others solve.

Consumer crypto · Since 2024

Layer3

Growth, product and sales across Layer3’s consumer products. Paul leads Builder, Layer3’s infrastructure for crypto growth, and co-built Arena, a live trading competition inside Telegram.

Layer3 @layer3xyz

The Layer3 Builder is the infrastructure for crypto growth: verifiable actions, real rewards, and audiences you own.

Airdrops created awareness. Awareness didn’t create adoption.
Time to build compounding growth.

· View on X
Layer3 @layer3xyz

Introducing Arena.

A live trading competition inside Telegram. Pool funds with friends, trade live, winner takes the pot.

Early access starts today for Layer3 traders.

· View on X

Layer 1 ecosystem · ZetaChain France

ZetaChain

Led ZetaChain France: developer events and community in the French market, from the ZetaChain booth at ETHGlobal Paris to days on campus at Télécom Paris.

ZetaChain français @ZetaChain_Frnch

Venez discuter interopérabilité des blockchains à Télécom Paris toute la journée !

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Paul Dupont, in a ZetaChain T-shirt, talking with a small group at Télécom Paris
ZetaChain France at Télécom Paris
The ZetaChain booth at ETHGlobal Paris, with a banner reading “Deploy Once, Access All Chains” and branded caps and T-shirts on the table
The ZetaChain booth at ETHGlobal Paris

Client · Investor narrative

ZNS Connect

Worked with ZNS Connect on its fundraising narrative and investor materials, and represented the project in meetings with venture funds at Paris Blockchain Week.

Paul Dupont in front of the Paris Blockchain Week sponsor wall
Representing ZNS Connect at Paris Blockchain Week
Paul Dupont at a ZetaChain France event at Télécom Paris

An operator, not an observer.

Founder

Paul Dupont

Paul works at the intersection of crypto and AI, currently at Layer3, where he leads Builder. He previously led ZetaChain France and started out in consulting and public policy.

(04) Contact

Let’s talk go-to-market.

Thirty minutes to understand your protocol, your market and your goals. If there’s a fit, we’ll follow up with a proposal.

Prefer email? contact@pauldupont.xyz

30 min · Intro call

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(05) FAQ

Questions

Despite the name, do you manage money or give investment advice?

No. DP WEB3 INVEST is a strategy and go-to-market consultancy. We don’t manage funds, give investment advice or provide any crypto-asset services.

Who do you work with?

Teams building crypto protocols and onchain products, from before launch to long after it. The common thread: a product that works and deserves a bigger network.

Where are you based?

In France. We work remotely with teams everywhere, in English or French.

How does an engagement start?

With a 30-minute intro call. If we’re a good match, we scope a first project around one clear objective, and build from there.